60 DAYS TO LAUNCH YOUR LEGACY

We seek to partner with exceptional real estate professionals who have a burning desire to build something unique. Our ideal founders possess an innate entrepreneurial spirit and a proven track record of success. We carefully evaluate potential partners based on three core principles that consistently drive startup success: bold vision, collaborative mindset, and proven ability to deliver results. It’s also important they have a track record – an extensive network and successive years generating in excess of $1M in gross commission revenue.

Liberate founders own 100% of their brokerage. Liberate supports aspirational founders to start, run, and grow their brokerages in exchange for a performance based fee.

The journey with Liberate, we hope, will last a lifetime. Every path is different, but all startups reach the same key milestones during their time with us: defining their business model and niche, building a brand, onboarding to our tech infrastructure, getting operational, and establishing a sustainable approach to growth. Some founders want to work until they drop. Others aim to build legacy or passive income. Whatever the vision, Liberate helps shape a business that fits the life its founder wants to lead — now and in the long run.

Two months. That’s the time it takes to set up a standalone brokerage in the UAE from a business setup, banking, and licensing perspective. Within this timeframe, the Liberate team works closely with each founder to ensure everything is up and running the moment they’re legally ready for business.

We provide comprehensive support throughout your entrepreneurial journey. Our dedicated team offers expertise in every aspect of brokerage development - from initial setup to daily operations, creative services to business growth. While we guide and empower our founders, each remains the captain of their own ship.

Our collaborative approach ensures founders benefit from industry-leading insights and resources while maintaining their entrepreneurial independence. This partnership creates a perfect balance of autonomy and support, allowing founders to confidently navigate their path to success.

The Liberate core team consists of industry experts who collaborate across essential business functions, allowing each new venture to be built from the ground up with carefully selected founders and professionals dedicated to that specific company's vision and goals.

Liberate was co-founded by, and is independently owned and operated by Abdullah Alajaji, JP Mondalek, Seb Ritter and Alex Hutley.

Liberate is a UAE based and focused studio. Our offices are in Emaar Square, Dubai – close to the iconic Burj Khalifa.

Liberate acts as a performance-based managed service provider and takes between 20-30% commission split on earnings of the company.

• Strategic Business Planning Business planning, market analysis, regular strategy workshops, and performance reviews.

• Brand Development Dedicated workshops to shape your brand’s identity, assets, and positioning.

• Partner-Owned CRM A secure, partner-branded CRM system for managing inquiries, publishing listings, tracking deals and commissions, and providing performance analytics and marketing tools.

• Listings & Media Production End-to-end service for listing properties, including professional photography, videography, and copywriting with fast turnaround and multi-channel distribution (website, portals, social, WhatsApp).

• Digital Presence Custom-branded website and social media setup with integrated CRM and portal tools.

• Portal Management Listing exposure on key property portals with strategic spending, lead tracking, and performance reporting.

• Lead Qualification & Inquiry Management Tools and services to qualify inbound leads and ensure no inquiries are missed, even when agents are unavailable.

• Budgeting & Goal Setting Tailored business projections, budgeting support, and ongoing metric reviews to support strategic decisions.

• Team Recruitment & Management Help hiring and managing top real estate talent aligned with your growth strategy.

• Exclusive Listings Access Priority access to premium properties and off-market investment opportunities.

• Compliance & Risk Management Industry-standard KYC/AML, legal, regulatory support, and real estate compliance services.

• Executive Coaching & Training Access to elite training in sales, marketing, negotiation, and leadership through workshops and coaching.

• Market Intelligence Access to off-plan databases, reports, and Property Monitor tools for data-driven insights.

• Accounting & Payroll Full-service financial operations, including dashboards, tax and audit compliance (through external providers).

• Transaction Support Conveyancing and escrow services (partner’s client pays), plus access to professional office space.

• Admin & Licensing HR services, license and permit processing, legal representation, and general operational support.