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WE ARE LIBERATE

A real estate start up studio, for brokers who are furiously successful, have a story to tell, and an itch to build their own company.

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LIBERATE FOUNDING TEAM

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JP Mondalek

Chief Operator

As a seasoned operator, holding leadership roles in Amazon, Uber and dubizzle, and a background in tech M & A and investments. JP oversees the engine that our businesses operate on.

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Seb Ritter

Chief Builder

Holding a masters in AI and ML from MIT, and a long career as an esteemed product and technology leader globally – Seb leads product, technology and growth innovation at Liberate.

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Alex Hutley

Chief Launcher

Having launched businesses as diverse as marketplaces, incubators and wellness companies, and guiding brand portfolios with hundreds of millions of users, Alex helps brokers go from zero to one.

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Abdullah Alajaji

Chief Connector

A well known figure in the real estate community – Abdullah brings his network and experience in building every business imaginable in the Real Estate ecosystem to the Liberate party.

OUR FOUNDERS

OUR STORY

An unexpected moment in time brought together four founders to create a new vision and platform. With experience building and growing big and small companies – from Healthcare in Mexico to Fashion Marketplaces in Australia, launching ride hailing in Dubai to bossing corporate finance in the US, we felt there was a combined skill set that could drive innovation in real estate in the MENA region, and beyond.

 

It's noticeable that most innovation and disruption has happened either at the consumer level (the team have built several marketplaces/portals that serve investors and home buyers), or the agency level (Abdullah built the most innovative large brokerage in the region). But the agent is not only underserved, but often villanised, with many tech companies trying and failing to cut them out completely.

 

We know buying and selling property can be high-tech, but is always high touch – the agent will always be at the center. That's who we decided to build our company for. The agent. The broker. 

 

Liberate offers brokers the chance to break free – start their own company, build legacy, create passive income, build something bigger than them. We want to help top brokers maximise their potential. In business and in life.

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